Even simple things add up, collectively ...

Like, for example, the environmental consequences of using too much soap in the laudry, or dishwasher. From the creation of the resource, to the outflow of the soap-laden waste water, it all has an effect.

Washing machines and dishwashers are made to use far less water now than older models and, therefore, need less soap. And detergents have also become increasingly concentrated. So a little goes a long way. 

“Most people use 10 to 15 times the amount of soap they need, and they’re pouring money down the drain,” Mr. Schmidt said.

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