Agitated Ecoist Challenges Developers, Builders, and Municipal Planners to "get with it!!"

America's Energy Secretary, Steven Chu:

 Another example of his unorthodox thinking is his observation that painting the roofs of buildings around the world white and using light-coloured road surfaces rather than blacktop would reflect a lot of sunlight back into space—possibly enough to have an effect on global warming as big as taking every car in the world off the road for a decade. There are plenty of scientists with such notions, but they are seldom in a position to convert their visions into reality.  (The Economist, July 2, 2009)